Top Fashion Games on Android in the UK: Q2 2025

In the second quarter of 2025, the Android platform in the UK saw intriguing trends among the top fashion games. Here's a closer look at the performance of these apps based on data from Sensor Tower.

Skincare Time: Makeover ASMR began the quarter with a notable increase in weekly downloads, peaking at roughly 18K in mid-April. However, this number gradually declined to around 4.9K by the end of June. Active users fluctuated slightly, maintaining a range between 11K and 13K throughout the quarter, while revenue ceased after the initial weeks.

Paper Doll Diary: Dress Up DIY experienced consistent weekly downloads, starting at 4.8K and gradually decreasing to 3.7K by the end of the quarter. Active users remained robust, increasing from approximately 170K to nearly 198K. Revenue saw small spikes, notably reaching $21 in late May.

Merge Studio: Fashion Makeover showed a positive trend in revenue, climbing from $3.1K to about $6.4K by the end of June. Weekly downloads displayed a similar upward trajectory, with a peak of 6.6K in mid-June. Active users also increased, reaching a high of 14.5K before settling at around 10.8K.

Hair Tattoo: Barber Shop Game maintained a steady download rate, beginning at 3.5K and ending at 3K. Active users peaked at approximately 87K in mid-April, then gradually decreased to about 69K.

Finally, Fashion Queen: Dress Up Game recorded stable weekly downloads, starting at 3.2K and closing at 3K. Active users increased from 50K to about 54.8K, with revenue experiencing small fluctuations, peaking at $37 in early June.

For more detailed insights and analysis, visit Sensor Tower.